Newsletter may 2010

Hi Friends,

The upcoming period is a truly exciting one for Satara, our own springtime if you like. After a long and at times hard journey we are now ready to showcase the fruit of our efforts.

The first big piece of news is the launch of our very own Webshop, now live at: 

www.satarafashion.com

The second big piece of news is that on Saturday, 24 April we launched the first Satara Concept Store, http://satarafashion.com/concept-store.html, to showcase live the Satara spring/summer 2010 collection, until May 25.

Be the change you wish to see and come visit our beautiful store at the By Amfi Statement Store at Spui 23 in Amsterdam!

Webshop

The entire Satara spring/summer 2010 collection, designed in India by Amsterdam Fashion Institute graduates Lotte Biermasz, Sofie Claes, and Tuija Mantyla, is now available online. We warn you though that the limited quantities may not last long. While you are perusing through the collection we encourage you to explore the more personal side of our website, where you will discover the women behind Satara and their tragic yet inspirationally positive stories. Interviews with each woman are now posted on their own pages, http://satarafashion.com/women.html

Concept Store

What we mean by a concept store is the temporary occupation of an existing store, the By Amfi Statement Store, which was created as a window into the work of the Amsterdam Fashion Institute. Together we created an inspirational environment that represents Satara’s ideals, educates consumers on our cause, and presents the newest collection.  It reflects an idea we have been pursuing for some time. Satara is a personal brand, derived and established out of personal stories. It is thus only fitting that we present our collection in such a personal manner.

The Satara Concept Store is alive and kicking from 24 April to 25 May, at Spui 23 in Amsterdam.  It forms part of BY Amfi's sustainability theme, "Groeikas", which represents collaboration and growth. Everything in the store, from interior design to clothing, is sustainable and is for sale. Inside the shop a self-made tree grows, expanding and changing every week to symbolize constant growth. There also is a photography exhibition by Tom Palmaers illustrating the story of Satara, the life of the seamstresses and the atmosphere of this first collection. Following these three weeks, Satara garments will continue to be available in the store until the end of June.

Points of Sale

We are also pleased to announce that you can purchase Satara garments at the following outlets (visit www.satarafashion.com for their exact locations): Charlie & Mary in Amsterdam and Designers-United in Rotterdam.
We educate and get educated, we inspire and get inspired: we learn and grow collectively.

Thank you for show your support.